ABSTRACT
Michael Porter, 1 in his 1990 book, The Competitive Advantage of Nations stated clearly that prosperity is created and not inherited. Porter’s concept of how to prosper is to create value for the society that generates income for the companies. However, the principal concern is how to sustain prosperity. The dynamics of global markets generate opportunities that may convert into competitive advantages on the one hand, but on the others they may erode rapidly, once competitors are able to catch up.
