ABSTRACT
This chapter provides an overview of the global golf retail environment. As golf retail has changed significantly in the past decade, it is important to understand the competitive landscape within the golf industry. The 7Ps of the retail marketing mix (product and service assortment, price, promotion, place, people, processes and physical evidence) provide a dynamic framework to cope with golf’s changing retail landscape. Key considerations for retailers include macro-economic forces, participation rates, the rise of online retail options and the demise of many traditional manufacturers and retailers. By understating these changing factors it is hoped that the reader will be able to analyse and adapt to an ever-changing golf retail environment. The case study of Dick’s Sporting Goods provides the reader insight into the turbulent nature of golf retail and several learnings can be taken from it.
