ABSTRACT
This chapter is tailored towards supporting research using golf as the specific context. Research projects by their very nature can be daunting with the fear of the unknown. The beauty is that the golf industry offers so many exciting management research opportunities, and it is relatively under researched when compared to other mainstream sports. This can bring its own challenges, especially when approaching the literature review, however this chapter will guide and support the production of a well-rounded piece of research. The guidance in this chapter is not designed to cover every element of a golf research project in great detail (a whole textbook would be needed to do this!). It provides a journey to take, and highlights key considerations along the way.
