ABSTRACT
Today, when we speak of human communication with direct reference to ways of communication and the subsequent problems, one automatically and exclusively tends to think of the mass media of communication, But as we shall see, the media are no more than one of the ways of human communication. Also, if we assume, as McLuhan states, that they not only amplify the message quantitatively but also that they transform it qualitatively, reducing it to the medium itself, it would be necessary to show how this occurs, what world-wide cultural and, therefore, what moral questions this transformation would imply.
