ABSTRACT

This chapter examines the fairy tale’s significant and varied presence on online video websites, particularly YouTube. Exploring parody videos, activist videos, retellings, contemporary storytelling, official and unofficial music videos, book trailers, and more, I illuminate the important interactions with the fairy-tale form that are happening in video online. In doing so, this chapter stresses the significance of acknowledging and critically examining the role of digital media in engaging with and even shaping new understanding of the traditional fairy tale.