ABSTRACT
In the late twentieth century, “postmodernism” became both a critical keyword and a fashionable buzzword internationally. The term has conflicting genealogies and usages, depending on whether postmodernism is identified as historical period, condition, philosophy, or aesthetics. Following a brief discussion of postmodernism and postmodernity in relation to the study of narrative and culture, this chapter asks: What constitutes the intertextual appeal of the fairy tale in postmodern culture? How does thinking of fairy-tale culture and media impact our understanding of postmodern? And has the critical value of postmodernism changed over time in relation to both the production and reception of fairy tales across media?
