ABSTRACT
This chapter focuses on sociolinguistic studies about the media-language dynamic, and especially a study from Scotland, United Kingdom, which reveal a different perspective. It discusses the disciplinary perspectives that comprise sociolinguistics in general and variationist frameworks more specifically have also evolved and bring together more than one perspective. The chapter argues that media influence is effectively 'filtering/resonance,' that some existing speech variants which may already have been associated with specific social meanings, and are spreading through a community, are reinforced through interaction with the media for some people. The 'sociolinguistics' covers a range of possible theoretical and methodological ways of looking at the relationships between language and society, from the broad or 'macro' level –how society relates to language–to the smaller or 'micro' units of language production–how language relates to society. A key assumption of interactional sociolinguistics is that the context of interaction is instrumental and determines how language and social meaning constitute human communication.
