ABSTRACT
As a common approach to industrialisation in the second half of the twentieth century, industrial parks marked a break in the way many businesses chose their locations. In response to the attraction of lower cost and to political and environmental pressures, companies moved out of cities to establish themselves in designated zones at the urban periphery. The apparent success of this strategy is demonstrated every day around the world, with regional administrations everywhere striving to create additional industrial zones and promoting them through structured marketing campaigns.
