ABSTRACT
When the IOC elected Athens to host the twenty-eighth Olympic Games (OG) of 2004 it was anticipated that this edition of the event would be inevitably linked with the history of the Olympics because of the long-lasting and close relationship of the country with the OG.1 One major aim of the organisers was to immerse the values of the Olympic Movement in an ethical discourse, with strong references to the narrative of antiquity, offering in effect a re-baptism of the Olympics of the classical world.2
