ABSTRACT
This chapter evaluates the political, economic and regulatory forces which shape globalisation and examines the differences between internationalisation and globalisation. It analyses how globalisation shapes the structures of traditional organisations both large and small and aims to identify appropriate organisational structures for strategy implementation. The chapter suggests the national and firm level drivers for global strategy. It seeks to provide a wide variety of organisational and environmental factors that impact structures, markets, products and services. The chapter considers the concept of parental advantage and the need for global integration and the need for local responsiveness. Globalisation is a driving force that has changed the business landscape. It requires Chief executive officers to adopt new practices and develop new capabilities to enhance competitiveness. Accelerating financial market panic put a brake on the strong trend towards globalisation. As global conditions change, United States supply chain operations have become more efficient, and China is no longer the low-cost option.
