ABSTRACT
This chapter discusses the political, economic and regulatory forces which shape emerging economies and aims to understand the different challenges facing Brazil, Russia, India, China and Mexico, Indonesia, Nigeria and Turkey economies. It examines the concept of institutional voids and also aims to identify appropriate differences of the structure of business in emerging economies. The chapter explores the concept of growth traps for emerging economies and illustrates nuances of strategic planning in emerging economies. It considers the dramatically changing landscape the structure of emerging economies and the role of strategic management. The chapter investigates businesses in emerging countries start off with rapid growth, which is in part due to the industrialisation effect. Emerging economies have gained prominence again, and the development of each economy depends in part on its origins. To be successful indigenous firms in emerging economies must concentrate upon the development of a sustainable strategy. For non-oil emerging economies tourism is a major contributor to gross domestic product.
