ABSTRACT
This chapter discusses the approaches to consumer culture in Russia and provides a brief literature review. It shows that exist in scholarship on Russian consumption, namely, state and patriotic consumption, evolution of the retail trade, transformations in class structure and consumer practices. The chapter addresses recent developments in consumption in Russia in the context of prospective topics for future research. The issue of social differences in consumption is covered by scholars with attention to the emergence of a postsocialist middle class and its lifestyles. The research on consumption and social structure illustrates how lifestyles are formed as derivatives of economic and cultural capital. The major attention is given to middle-class consumption, which embodied values of postsocialist consumer culture. The ideology of glamour has dominated since the beginning of the 2000s and began to slowly decline after the economic crises of 2008-2009.
