ABSTRACT
The addition of the concept of prosumption—defined as the interrelationship of production and consumption where it becomes difficult, if not impossible, to clearly and unequivocally distinguish one from the other,—to the traditional concepts of production and consumption leads to some false impressions. The broadest context of these conceptual developments is the move away from modern thinking, especially the tendency to think in binary terms. Bruns' approach stands in contrast to the main thrust of work on prosumption, which involves the fusion of more-or-less co-equal processes of prosumption-as-production and prosumption-as-consumption. The explosion of the new means of prosumption and the associated prosumers presages the fact that the authors see more scholarly attention devoted to them. Needed beyond additional attention, at least in the short run, is an effort to bring together the diverse strands of work that deal with, or relate to, prosumption.
