ABSTRACT

Corruption in everyday life and across industrial sectors can manifest itself in various ways, although in sport it is sometimes characterised in two ways: competition corruption and management corruption. Both can have a profound impact on stakeholders in sport, which includes athletes, fans, sponsors, and commercial partners, and can either be cognitive or behavioural in nature. In this chapter, the nature of corruption in sport is examined and its impact on the stakeholders in sport are highlighted. A particular focus on the decision-making processes of sponsors in light of corruption is discussed.