ABSTRACT

Politicians and civic activists both use information and communication technologies (ICTs) to build public support for their campaigns. This chapter explores the specific stance of Canadian municipal candidates toward the use of ICTs. Since the chapter examines how candidates used ICTs in their campaigns, respondents who were acclaimed to office have been excluded from this analysis. Lag time between the introduction of new forms of Internet-based applications and their effectiveness as campaign tools means need to give serious consideration not only to whether or not they should use the Internet in their campaigns but also which ICTs to use if they do. In the meantime, this chapter demonstrates that Canadian municipal candidates approach to ICTs is strongly informed by an assessment of their utility. Candidate's primary goal during an election is to secure public office, and they will only campaign online if they believe ICTs can help them to achieve that goal.