We present a comparison of two ways of developing and delivering massive open online courses (MOOCs). One was developed by the Open University in collaboration with FutureLearn; the other was developed independently by a small team at Northampton University. The different approaches had very different profiles of pedagogic flexibility, cost, development processes, institutional support, and participant numbers. This comparison shows that, several years after MOOCs became prominent, there are many viable approaches for MOOCs. MOOCs on existing large platforms can reach thousands of people but constrain pedagogical choice. Self-made MOOCs have smaller audiences but can target them more effectively.