ABSTRACT
Journalism is changing rapidly. The professional routines that have been used so successfully in the past century seem less suitable for the future. This calls for a shift in the qualification profile European journalism schools use as a basis for their curricula. It is not easy to establish which qualifications will need more attention in future education provision or—because of the limited time budget of students and schools—which qualifications will have to manage with less attention as a result. The European Journalism Training Association (EJTA) has commissioned research into the views of European journalism professionals and future professionals. Which shifts in the European qualification profile do they anticipate and how (if at all) do these important stakeholders differ in their views? How do European students of journalism and European professional journalists assess qualifications that are related to major innovations in journalism? The research shows a high level of consensus among students and professionals concerning the shifts in relative weight of each of the 50 qualifications in the European profile. Furthermore, it turns out that both groups favour a “back to basics” strategy in these turbulent times. It appears that within this strategy there is enough room for two out of six innovations, but far less for the other four. These outcomes are valuable for journalism schools’ intent on rethinking their curricula, but they do not solve the fundamental question: to what extent can or should education stay ahead of developments in the profession?
