ABSTRACT
This chapter discusses the meaning of corporate social responsibility in terms of the firm's global strategic positioning. It compares the advantages and disadvantages of forward integration through conventional distribution and e-commerce platforms and challenges when implementing both in parallel. The chapter discusses the motives for establishing international joint ventures and potential international joint venture failure reasons. It also assesses why organizational structures do not always follow the firm strategy on time. The chapter also explains major elements of an export contract and introduces the meaning of international commercial terms as well as common export payment modes. It also describes the meaning and contents of 'cultural dimensions' and maintains a critical perspective in terms of their applicability in business practice. The chapter explains strategy implementation and performance measures, such as balanced scorecard. Strategy development is a systematic and planned approach in order to realize the management's long-term business objectives.
