ABSTRACT
Based in Madrid, Grupo Prisa has managed in the last decades to consolidate its Ibero-American reach, and its products and services today reach more than 60 million potential users in 22 countries. However, since the mid-2000s, Grupo Prisa has faced its most difficult time as it has been saddled with a bank debt in excess of 3 billion, against a backdrop of widespread economic crisis in its traditional and core market, Spain. Over the past decades, its expansion towards Spanish and Portuguese-speaking countries has turned Prisa into one of the leading players in these geo-cultural markets, sharing a presence with other prominent media conglomerates such as Organizaes Globo, Grupo Televisa, and Grupo Clarn. However, the divestment policy fostered by Prisa's management over the past years, driving the company to substantial reductions of its activities in the television and publishing businesses, may lead us to question the company's ability to maintain its position between the regional and geolinguistical giants.
