ABSTRACT
TV Globo holds power in three primary areas: economics, politics, and culture. It has tried in the past to hold power in technology as well, but has retreated from that area. This chapter examines its economic and political power through its historical development, notably its past joint venture with time-life, and its evolving strategies, major holdings, financial power, and corporate structure. In political terms, when Globo lines itself up against a political leader, as it has against President Dilma, it has the ability to mobilize some degree of political sentiment against them. Its political power will be demonstrated by key historical episodes of interaction with the Brazilian government and its incursions into exercising power in elections. The chapter concludes with a focus on the cultural influence of the company by discussing the symbolic significance of the company's products, primarily in television, where its core power lies.
