ABSTRACT
This chapter explores the National Amusements Incorporated (NAI), Columbia Broadcasting System (CBS), and the Viacom with reference to Sumner Redstone and his daughter Shari Redstone, who are, respectively, the majority and minority owners of the voting stock in NAI. NAI's history is rooted in NTC, but CBS and Viacom emerged from the original CBS. CBS spans multiple media industries and divides itself into four parts: Entertainment, Cable Networks, Publishing, and Local Broadcasting. Simon & Schuster publishes print, audio, and electronic books on a global basis with subsidiaries in Australia, Canada, India, and the United Kingdom. Filmed Entertainment finances, produces, acquires, and distributes content that consumers access through traditional media, playback technologies, Internet-based media, and mobile devices. That notion is common in the US media industries and shared by many Americans. However, social research indicates that mediated entertainment shapes the dominant culture, communicates social norms, and influences people's lives.
