ABSTRACT

Television history in Mexico and Latin America cannot be understood without Televisa. In fact, it could be said that the main characteristics of the regional audience's television consumption habits and favorite formats are primarily shaped by Televisa's output, particularly in Mexico. The concentration in the Mexican television industry by Televisa marked the start of a new era, during which the Group operated as a de facto monopoly from 1973 to 1993. In the case of the television industry, the federal government privatized its two national networks, Channels 7 and 13, to follow the same structure. Historically, the main business of the company has been the revenue from the TV advertising market. The corporate structure of Televisa has been changing according to the necessities of global capitalism. In the area of film production and distribution, Televisa continues to produce and co-produce first-run Spanish- and English-language feature films.