ABSTRACT

Due to this ability to show the overall structure of a system, this article has chosen to utilize flowcharting to create its investment model of crowdfunding.

Flowcharting is quite often used as the tool to compose business process modeling. Havey (2005, 22) states that ‘[t]he design of a business process is intuitively a flowchart that outlines the steps performed over time in the resolution of a business problem’. Laguna and Marklund (2011, 110) reiterated this by stating that ‘[f]lowcharts are a fundamental tool for designing and redesigning processes’. Nysetvold and Krogstie (2006) said that business process modeling is based on a flowchart technique. An and Jeng (2005, 2069)go a step further, referring to business process modeling as ‘business process flowchart modeling’. They call it one of the ‘[ . . . ] most prominent approaches to simulate the behavior of business processes [ . . . ]’ (Jeng 2005, 2069).