ABSTRACT
According to the findings of recent research on entrepreneurial finance, the value of patents goes beyond the sole protection of the intellectual property (IP) because patents can serve as quality signals for external financing. Building over entrepreneurial finance literature this chapter analyses how trademark strategies impact the value of patented inventions. Signals from patents and trademarks are featured by a different strength and effectiveness, which account for the heterogeneity of the patent value distribution. Recent literature has analysed firm performance with respect to the combination of IP strategies of patents and trademarks, positing the hypothesis that trademarks are a proxy of the marketing and commercialization ability of a firm. A subsequent layer of integration of patents and trademarks is based on the textual analysis of the description of the legal documents. The dependent variable is constituted by patent valuation, which is estimated by the mean of a model on renewal decisions of the payment of patent fees.
