ABSTRACT

This chapter reviews the literature of big data and its applications to public policy and public opinion survey. It introduces the policy of the Free Economic Pilot Zones in Taiwan and presents big data research design to gather public opinions on the issue of the Free Economic Pilot Zones from social media. Data burst from applications of information and communication technology, when using a cell phone, shopping online, and in countless other everyday acts, with characteristics of volume, velocity, variety, and veracity, is so-called big data. Big data analysis allows filtering the entire large dataset based on time and issues. At the end of World War II in 1945, the Republic of China (ROC) government declared Taiwan a province of the Republic. The main ideas of the Free Economic Pilot Zones are liberalization, globalization, and innovation on the flows of goods, people, capital, and market opening. The chapter finally introduces the empirical results, followed by policy implications.