ABSTRACT
The next section set the theoretical framework for this study, drawing inspiration from
writings on project networks and destination governance, followed by a methodological
section. The empirical sections analyse the project processes with a focus on the actors
involved, their relations and how that shaped the process of theme-based destination
and event development. Finally, the conclusions summarize the most notable findings
and identify what went wrong and why, drawing lessons for future potential efforts in
other settings.
