ABSTRACT
Lawton, 2002), traditional efforts, such as collective marketing combined with local infor-
mation services for visitors, have clearly not been able to maintain the international attrac-
tiveness of Denmark and Danish destinations.
Lawton, 2002), traditional efforts, such as collective marketing combined with local infor-
mation services for visitors, have clearly not been able to maintain the international attrac-
tiveness of Denmark and Danish destinations.