ABSTRACT
At a general level, we first asked how they would rate the current tourism policies in
Bavaria. Then, the interview partners were asked about their opinions on the current
role of lobbying in Bavarian tourism policies. Subsequently, they were to assess the
extent to which the lobbying that is practised helps to meet the current challenges
facing the destination, a question that was closely connected with the adoption of the
Bavarian tourism concept in October 2010. We also wanted to investigate to what
extent lobbying can ultimately serve as an appropriate link between the tourism industry
and the makers of tourism policy.
