ABSTRACT

This chapter provides a review of the history of Behavioral Operations as a research domain. It is not to rehash existing review pieces on the subject but rather to provide a unified description of the fundamental elements underlying progress behind this area of research and ultimately to provide some guidance for future research and practice informed by this domain. Anchoring and insufficient adjustment refers to the human tendency to analyze information and make decisions based on a relative reference to some anchor, generally a mental shortcut developed as a result of previous experiences and information. Individual behaviors and actions are influenced by people around them and social stimuli, specifically, motivation and feedback. Social psychology illuminates how motivation from the group and social environment encourages individuals to act and make particular choices. Framing, or the manner in which the presentation of information influences its interpretation, is a topic that is often discussed as relevant to decision making.