ABSTRACT
Much has changed in the last ten years in relation both to film culture within Brazil, how films are produced and funded, and to Brazilian cinema's reception abroad. This chapter seeks to document and comment on these changes. Remarkably, then, in the second half of the 1990s, with the return to production and State support for the film industry after the lost years of the ill-fated Collor administration, regular appearances by Brazilian films on the international festival circuit were complemented by the much-sought-after Oscar nod. There are two final issues that need to be borne in mind in relation to this notable list of illustrations of Brazilian "presence" in the global marketplace. First, in terms of State legislation and support for the film industry, the priority is and has always been promoting film within the domestic market. Secondly, evidence suggests that legislators themselves in Brazil do not view Brazilian film culture's global presence in any way significant.
