ABSTRACT
Policy measures designed to facilitate rural-urban interactions can bring complementarity
to existing sectoral policies, better provision of public services, new business opportu-
nities, additional skills and knowledge and the improved quality of life both for rural
and urban residents. Challenges are associated with data-related uncertainties. More
benefits should be gained by rural communities from seasonal population with urban con-
nections; policy instruments should take into account urban-rural multiresidences of indi-
viduals and firms, particularly those that are involved in creative activities. The
multiplicity of urban-rural interactions is linked with a higher local-level economic per-
formance (Ku¯le et al., 2009). Not covered by public policies “other” activities will largely
contribute to an informal sector as it is observed at the moment. The rural aid should be
better coordinated with spatial and sectoral policies, not only at the design phase but
also at the implementation and monitoring phases. There is an unutilized development
potential in outdoor recreation, youth policies, culture, public health, social care and
poverty reduction that can be used as stimulus for building urban-rural partnerships,
with the aim of bringing jobs to rural areas and inter-mutual attitude change. Policy
tools used in the past can provide examples for urban-rural contemporary policy
measures, as it is easier to “sell” activities with a positive social memory. Although
being complex, urban-rural interactions can provide a basis for policy measures with
support for urban-rural population mobilities, and to use place-specific development
potential at its full capacity beyond urban-rural physical and mental boundaries.