ABSTRACT
The major objectives for computer scientists in this domain are to increase the quantity of data from which to create models and to improve the predictive value of modelling. Researchers adjusted and enhanced their employer branding materials on their company pages on professional social media, as well as in college recruiting in response to new information, and watched with pleasure as their employer ratings improved on social media sites. The original company had enjoyed a favorable reputation in its community as a good employer, and staffing processes had been fairly simple, based largely on employee referrals and a good relationship with the local university. To maximize conversion from website visitor and online advertisement-viewer to purchaser of products and services, marketers collect and interpret incredibly vast sources of behavioral data as they occur. Whereas cloud storage is likely to have superior countermeasures and protection, it is also a much more tempting target to hackers than a lone organization's databases.
