ABSTRACT
The Kingdom of Swaziland is often described as the ‘Switzerland of Africa’, which conjures up beautiful images of magnificent mountain scenery and lush green pastures (SIPA 2008, 6). Even place names, such as Ezulwini (the ‘valley of heaven’ – home to the royal family), depict an African Shangri-La. These euphemisms are strictly a ‘view from above’ and used by government, business and tourism offices to present the image of an idyllic place.
