ABSTRACT
Cinderella is a hugely popular and well-known narrative, arguably the most beloved of all fairy tales. Hundreds of English-language Cinderella books have been published since the early 1800s, and the story appears in many fairy tale collections as well. Moreover, since the release of the Disney movie in 1950, Cinderella has been a Disney product continually marketed in forms as varied as dolls, play clothes, bedding, make-up, school supplies, and cell phone accessories. The 2015 live-action release has generated a new wave of merchandising. Non-Disney Cinderella coloring and activity books, dolls, playthings, and accessories have also been sold throughout the twentieth and twenty-first centuries. The pervasiveness of the Cinderella story in popular culture indicates that its messages for children—particularly young girls—are likely to have far-reaching and significant effects. 1
