ABSTRACT

This chapter interrogates one facet of its emergence in South Africa, namely the appearance of a network of craft beer breweries. It extends the mainstream agenda of research on local food and beverage tourism to include the commodity of beer. Local governments in several countries now recognise the capacity of food and beverage tourism to enhance the sustainability of tourism development and correspondingly have launched a policy-oriented agenda to reinforce the nexus of tourism and food. Neolocalism represents a second conceptual base invoked to account for the international growth of the craft beer industry. In common with trends in North America, Europe and Australia, there has appeared a craft beer sector of micro-breweries in South Africa. Overall, at present, the major local development impacts of the emerging craft beer industry in South Africa are concentrated in Johannesburg, Cape Town and Stellenbosch, all established existing tourism destinations.