ABSTRACT
This chapter offers pointers for the recent graduate or person newly entering the music industry. It portrays a proactive area of the music business. Promoting yourself is essential in the music business regardless of the genre of music. The relevance of social media for the classical musician is high. It helps to create a visible profile and, managed in the right way, can be a huge business asset. Classical music is part of the music industry, which itself builds into the creative industries (CIs). Popularising classical music is not a new phenomenon; one of the most successful series of recordings that made classical music reach a wider audience occurred in the 1980s. Classical music also features on television, transmitted on either BBC2, so it benefits from the budgets allocated to both those networks. The bit rate for classical music downloading sites is an important area in the sector.
