ABSTRACT

Since the start of the new millennium, an increased focus has been placed on the field of sport-for-development (SFD). This attention has come from nongovernmental organisations, government agencies, sport practitioners, and sport academics around the world, with each stakeholder group exploring the potential contribution that sport can make to communities across the globe. Sport-fordevelopment has been defined as the ‘use of sport to exert a positive influence on public health, the socialisation of children, youths and adults, the social inclusion of the disadvantaged, the economic development of regions and states, and on fostering intercultural exchange and conflict resolution’ (Welty Peachey, Cohen, Borland and Lyras, 2011, p. 311). The popularity of SFD stems from its ability to attract a large number of people – particularly those with an interest in sport and physical activity – and use sport and physical activity as strategic vehicles to communicate, implement, and achieve non-sport development goals including those related to social, cultural, educational, psychological, and health-related aspects of (community) life.