The current shift from an information-based economy towards a creative economy has fostered an unprecedented infatuation with creativity among politicians, academics and practitioners. There is a large consensus today that creativity is a critical and strategic capability (Leonard-Barton, 1995; Styhre and Sundgren, 2005; Napier and Nilsson, 2006; Teece, 2009) that can ensure competitive advantages for firms and better economic development and promotion of urban regeneration as well as social well-being (Florida, 2002; Scott, 2006; Cooke and Lazzeretti, 2008; Pratt, 2008; Landry, 2012; Csikszentmihalyi, 2014).