ABSTRACT

Tourism destination is a central feature of tourism research (Pearce, 2014) due to its significant constructs for the examination of tourism with a geographically bounded locality, in which both economic and social interactions occur (Tinsley and Lynch, 2007). The attractiveness of a destination as a marketing resource can be considered from different angles, such as those of nature and landscape, the climate, culture, history, the possibility of engaging in various hobbies and activities and accessibility. However, the resource itself is not a product. Rather, existing resources are the necessary preconditions for the creation of a travel experience that can be turned into a saleable tourism product (Middleton and Clarke, 2001; see also Bærenholdt et al., 2004; Tuohino, 2015).