ABSTRACT
In the spring of 2014, as the Baltimore Ravens began the long build-up to that year’s National Football League (NFL) season, the team’s public relations staff let local media know about an important event: star quarterback Joe Flacco was going to hold a news conference to discuss the upcoming season. It seemed at the time like a particularly important moment, because, in 2013, the Ravens had failed to make the American football play-offs for the first time since Flacco had arrived in Baltimore five years previously. The news conference would establish a new tone for the club.
