ABSTRACT
This chapter describes the state of the gun control movement at the end of the 20th century. The gun control movement was a movement that had faced considerable hurdles but was struggling to emerge. The chapter discusses how the rebranded gun violence prevention movement sought to overcome its predecessor’s challenges. It focuses on three critical factors: patrons, frames, and strategies. Elite patrons, along with small-dollar donors, did not offset the financial advantage enjoyed by the National Rifle Association and other gun rights groups, but the revenue gap narrowed. After reviewing how these three elements have evolved in ways favorable to supporters of stricter gun laws, the chapter reviews important developments on the gun rights side. It concludes with brief thoughts on the state of the great American gun debate 50 years after the modern push for gun control began.
