Striving for Integrated Value Chain Management Given a Service-Dominant Logic for Marketing

This chapter discusses the foundational premises in Vargo and Lusch's service-dominant (S-D) logic for marketing that have particular relevance for integrated value chain management. It highlights the challenges and current business practices emerging from corporate concern for value management within integrated global supply chains. Integrated value chain management is distinguished as the most effective operation of supply chain management. Co-production of service, knowledge, a.