ABSTRACT
This chapter reports on a case study of a five-month, cross-media, multi-method intervention created by a Danish municipality focused on environmental sustainability. It describes what happens when motivations of different actors converge, analyse types of sustainable actions and show how the secondary effects of the intervention were crucial to its success. Finally, it discusses some lessons and reflections on large-scale interventions that are intended to inspire ways to target Human Computer Interaction (HCI) solutions at sustainable, group-based citizen involvement. The goal of this chapter is to address the ambiguity inherent in socio-economic content through our involvement in such an intervention, which targeted cultivating norms and initiating action through the distribution and generation of information. The Klimafesten intervention ran in the municipality of Skanderborg from November 2011 to April 2012 and focused on citizen action. It has described the multi-method study of an intervention aimed at promoting sustainable behaviour among a municipality's citizens.
