ABSTRACT

Strategic planning “is, very simply, a method for aligning an organization with its environment,” according to Meising and Andersen (1991). It is a management tool that has been used in the private sector for years as a systematic process for relating the organization to changes in the environment. Strategic planning processes typically involve assessing strengths and weaknesses, identifying opportunities and threats, determining where the organization should be going, and then establishing goals, strategies, and tactics for getting there.