ABSTRACT
In large part the study of organizational behavior has failed to embrace two approaches to its subject matter that are important to its advance. These missing emphases are (1) a concern with the organizational context within which behavior occurs and (2) the unconscious (or subconscious) motivation that drives this behavior. The research program described in this volume deals with these matters. Before proceeding, however, we must first document the underrepresentation of these two variables in organizational behavior’s research and theory.
