ABSTRACT

Simon and March began to go their separate ways in the early 1960s; their views diverged initially on the commitment to rationality and regarding the nature of organizational goals. However, the major disparity was that Simon in large part left organizational behavior for cognitive psychology and computer science, while March remained within the field, although with some return to political science as well, as reflected in two books (March and Olsen 1989, 1995) that contain only limited discussion of aspects of organizational behavior theory.