ABSTRACT
Corporate household (CHH) refers to the organizational information about the structure within the corporation and a variety of interorganizational relationships. Knowledge derived from this data is becoming increasingly important for improving data quality in applications, such as customer relationship management, enterprise resource planning (ERP), supply chain management, risk management, and sales and market promotion. Extending the concepts from our previous CHH research, we exemplify in this chapter the importance of improved corporate household knowledge and processing in various business application areas. Additionally, we provide examples of CHH business rules that are often implicit and fragmented—understood and practiced by different domain experts across functional areas of the firm. This chapter is intended to form a foundation for further research to systematically investigate, capture, and build a body of corporate householding knowledge across diverse business applications.
