ABSTRACT
As was once true of the British Empire, the sun never sets on McDonald’s, Microsoft, or Mickey Mouse. And as so many adventure movies set in the colonial era put it, the natives are getting restless. The agitated natives in the current era of global marketing are not only those who have had too much of the neocolonialist exploits of our multinational corporations, but also those who have had too little of the benefits of globalism, both as producers and as consumers. This chapter is about these latter-day left-outs who live in parts of the world or parts of our own cities that are largely undiscovered lands for the current captains of postindustrial industry and other sailors of the seas of globalism.
