What Can Industrializing Countries Do to Avoid the Need for Marketing Reform?

Many chapters in this volume have identified pressures for reform in marketing in the industrial countries (which can be approximated by the Organization for Economic Cooperation and Development) so that the profession can fully take on its role as a productive element in companies and society at large. These pressures may also apply to the academic sectors of marketing (mostly universities and other forms of training programs) that are closely linked to the profession.