ABSTRACT
Environmentalism has become an increasingly visible public concern during the past four decades, and an ever-increasing public concern for the environment leads individuals to pursue or consider more environmentally friendly lifestyles and products (Grillo, Tokarczyk, & Hansen, 2008). The green movement is now moving from niche consumer markets into the mainstream (Brown & Wahlers, 1998) due to the extensive attention mass media and advertising have been placing on environmental issues (Grillo et al., 2008; Iyer & Banerjee, 1993). Further, environmentalism may be increasingly linked to people’s civic life (Deng, Walker, & Swinnerton, 2006). Of course, there may be significant nuances among populations. It has been argued that populations with distinct social practices and cultural characteristics, such as immigrants, may have different values, attitudes, or levels of knowledge about environmental issues that may lead to differences in environmental behavior (e.g., Johnson, Bowker, & Cordell, 2004).
